NY Times reports Hanvon’s first color e-ink product will using a 9.68-inch color touch screen will be available this March in China, starting at about $440. The price is less than an iPad in China, which sells for about $590. It will be positioned as a business product, with Wi-Fi and 3G wireless connectivity.
Hanvon has a 78 percent share of the Chinese e-reader market.
Ms. Colegrove of DisplaySearch said these types of lower-cost products should continue to gain market share, growing from four million units sold worldwide in 2009 to 14 million units by 2011. At the same time, slate-type devices like the iPad will increase from one million in 2009 to 40 million in 2011
Barnes and Noble recently announced the color e-reader Nook.
$249 for the Nook Color
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