Trada Founder/CEO Niel Robertson. Niel moderated the panel; “The Human Cloud: Elastic Workforce in the Enterprise”.
Crowdsourcing has captured the imagination of people in the enterprise. The concept is that of a “Human Cloud” for labor. While it has proven itself effective, in many cases, modern managers are confused, wondering which everyday tasks can be crowdsourced, how to define the tasks, and under what conditions an elastic workforce is the right decision? In a conversation with three of the leading minds in crowdsourcing, we ask how an elastic workforce can be utilized, and what managers should understand when considering such solutions.
The underlying theme, as Webb noted: people should be able to “work on their terms,” and as Chiarella stated, “technology allows people to have a choice.”
Crowdsourceing – The term has become popular with businesses, authors, and journalists as shorthand for the trend of leveraging the mass collaboration enabled by Web 2.0 technologies to achieve business goals. However, both the term and its underlying business models have attracted controversy and criticisms.
The Crowdsortium is a group of crowdsourcing industry practitioners that have self-organized to advance the crowdsourcing industry through best practices, education, data collection and public dialog.
WHAT WE DO
The crowdsourcing model is continually being applied to new problems. Crowdsourcing platforms now exist as means to perform distributed tasks, co-create complex solutions, and source the best expert and amateur workers for projects requiring specialized skills.
As the problems crowdsourcing address become more complex, so do the problems that the crowdsourcing ecosystem face.
• What crowdsourcing model should we use?
• How do we handle intellectual property rights?
• How do we logistically manage international participants?
• How do we fairly reward participants for their work?
• What are the benefits of monetary versus non-monetary rewards?
• How can game mechanics influence crowd dynamics?
• Should the crowd be anonymous or individually identified with their real names?
Interview with Trada CEO, Niel Robertson on Crowdsortium
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