Researchers found that no matter how much more efficient and compact a product is made, consumers will only demand more of that product and in the long run increase the total amount of materials used in making that product.
Take, for instance, one of the world’s fastest-improving technologies: silicon-based semiconductors.
Over the last few decades, technological improvements in the efficiency of semiconductors have greatly reduced the amount of material needed to make a single transistor. As a result, today’s smartphones, tablets, and computers are far more powerful and compact than computers built in the 1970s.
Nonetheless, the researchers find that consumers’ demand for silicon has outpaced the rate of its technological change, and that the world’s consumption of silicon has grown by 345 percent over the last four decades. As others have found, by 2005, there were more transistors used than printed text characters.
“Despite how fast technology is racing, there’s actually more silicon used today, because we now just put more stuff on, like movies, and photos, and things we couldn’t even think of 20 years ago,” says Christopher Magee, a professor of the practice of engineering systems in MIT’s Institute for Data, Systems, and Society.
“So we’re still using a little more material all the time.”
The researchers found similar trends in 56 other materials, goods, and services, from basic resources such as aluminum and formaldehyde to hardware and energy technologies such as hard disk drives, transistors, wind energy, and photovoltaics. In all cases, they found no evidence of dematerialization, or an overall reduction in their use, despite technological improvements to their performance.
“There is a techno-optimist’s position that says technological change will fix the environment,” Magee observes. “This says, probably not.”
In their research, Magee and Devezas examined whether the world’s use of materials has been swayed by an effect known as Jevons’ Paradox. In 1865, the English economist William Stanley Jevons observed that as improvements to coal-fired steam engines reduced the price of coal, England’s consumption of coal actually increased.
While experts believed technological improvements would reduce coal consumption, Jevons countered the opposite was true: Improving coal-fired power’s efficiency would only increase consumer demand for electricity and further deplete coal reserves.
The researchers’ model indicates that dematerialization is more likely when demand elasticity for a product is relatively low and the rate of its technological improvement is high. But when they applied the equation to common goods and services used today, they found that demand elasticity and technological change worked against each other — the better a product was made to perform, the more consumers wanted it.
“It seems we haven’t seen a saturation in demand,” Magee says. “People haven’t said, ‘That’s enough,’ at least in anything that we can get data to test for.”
In follow-up work, the researchers were eventually able to identify six cases in which an absolute decline in materials usage has occurred. However, these cases mostly include toxic chemicals such as asbestos and thallium, whose dematerialization was due not to technological advances, but to government intervention.
There was one other case in which researchers observed dematerialization: wool. The material’s usage has significantly fallen, due to innovations in synthetic alternatives, such as nylon and polyester fabrics. In this case, Magee argues that substitution, and not dematerialization, has occurred. In other words, wool has simply been replaced by another material to fill the same function.