James Cameron’s sci-fi epic is still set to screen for seven more weeks on Imax’s giant screens, “Avatar” to date has raked in $68 million in premium North American ticket receipts and $33 million in overseas boxoffice. Imax is expecting a Avatar Halo effect with a boost to future Imax releases.
Imax’s 2010 Hollywood release slate also includes from DreamWorks Animation “How to Train Your Dragon 3D” and “Shrek Forever After 3D,” “Tron Legacy 3D” and “Toy Story 3 3D” from Walt Disney Studios.
As previously predicted, $200 million worldwide from IMAX screening alone looks assured. $250 million probable. $300 million seems to be out of reach (barely, but could be wrong).
Avatar should make well over $200 million in China. This could be the beginning of China consistently being the second largest movie market after the USA (for highly visual action movies). Dramas or comedies will have less box office because of the translation barrier.
Avatar also seems to be signalling a revival of box office growth. The message to the movie industry seems to be make something that is groundbreaking in terms of visual spectacle and far beyond what the home experience is and people will come in droves.
Set in the 26th century, the story takes place 300 years after a societal collapse caused by a major war. In that society, it’s a technological dark age following a pinnacle of achievement far beyond where we are right now. Cyborg technology is a way of life. People are augmented a lot as workers, so being a cyborg is not unusual.
A mix of cyborgs (like Terminator) and another step up in effects. It will be somewhat like Terminator world.
Another possibility for an even bigger box office movie will be Titanic itself. Titanic 3D will be released. Will the re-release generate enough box office to take the box office crowns back from Avatar ?