The ARRI Alexa platform is aimed squarely at the RED ONE digital camera. RED digital cameras have been used by directors such as Peter Jackson and Steven Soderbergh, and on feature movies including Angels & Demons. ARRI has designed the Alexa for shooting feature movies, television dramas, and commercials. The ARRI cameras have 3.5K CMOS chips.
The ARRI Alexa cameras will be officially launched at the NAB show in April 2010. The A-EV will be available in June 2010, with the A-EV Plus available in September, and the A-OV Plus due in December. Prices are expected to start at US$69000.