Facebook co-founder Chris Hughes has launched his much-buzzed-about social network, Jumo. Hughes, who left Facebook (Facebook) in 2007 to become the Obama campaign’s director of online organizing, soft-launched Jumo last March.
Jumo was designed to let users find, follow and support the causes important to them, and with 3,500 organizations on board at launch, would-be philanthropists should be able to find and follow something of interest upon joining
“We need to create a network between individuals and organizations working for public change,” says Hughes, who co-founded Facebook and coordinated MyBarackObama.com, the campaign’s social networking site. Now he’s running a website called Jumo, that’s designed to apply the social graph to the non-profit world. He says his goal is to “give users a reason to connect and make it easy to connect—open opportunities for groups to better collaborate.”
By joining Jumo, a Project can pull all its social streams into one place — Twitter (Twitter), Facebook, Flickr (Flickr), blogs, etc. That way, followers can check out a wealth of information on a single organization all in one framework.
Again, Project pages are a lot like Fan Pages on Facebook, however the key difference here is that the focus seems to be less on the individual than on the organization. On Facebook, it’s more about the connections you make with friends than those you do with brands/bands/etc. Jumo focuses much more on creating a space where you can learn more about organizations, and thereby take action.