Dane Jasper, Sonic.net’s CEO, says the new fiber-to-the-home trial in Sebastopol, California deployment will reach about 700 homes when complete. “Honestly, only as those wrap up will we have a complete picture of the economic model,” he says. “But I believe that fast service for a low cost is possible.”
If the pilot in Sebastopol, California goes well, Sonic.net hopes to expand the service across the region.
Jasper doesn’t think like a typical US Internet exec; in an interview last year, he made clear that his company tries to avoid artificial limits as a way to make more money. “The natural model when you have a simple duopoly capturing the majority of the market is segmentation: maximize ARPU [average revenue per user] by artificially limiting service in order to drive additional monthly spending. But fundamentally this is the wrong model for a service provider like us, and we have looked to Europe for inspiration… I believe that removing the artificial limits on speed, and including home phone with the product are both very exciting.”
The service will be available to about 60 homes on Florence Avenue in about a month, and will become available to an additional 640 homes by the end of the year, Jasper said.
The fastest connection, which will be 1 gigabit per second, will cost $69.95 per month and include two phone lines and unlimited long distance calling. The company will also offer a 100 megabit per second connection for $39.95 monthly, which will include one phone line with unlimited long distance calling.
Residential Fusion Broadband + Phone:
* 1 phone line, up to 20Mbps: $39.95 (was reduced in December)
* 2 phone lines, up to 40Mbps: $69.96
Business Fusion Broadband + Phone:
* 1 phone line, up to 20Mbps: $49.95
* 2 phone lines, up to 40Mbps: $89.95