James Cameron’s 3D movie company is launching a joint venture in China to market its 3-D technical wizardry to the country’s fast-developing film and television industries.
CAMERON | PACE Group (CPG) is the industry leader in 3D technologies and production services — from SLATE² SCREEN. Led by co-founders James Cameron and Vince Pace, CPG is advancing the future of 3D through the development of products, solutions and creative tools for use across all media channels. Supporting networks, studios, broadcasters, filmmakers and creative teams globally, the company’s unparalleled expertise helps content producers realize the full potential of 3D as a new, immersive and powerful storytelling medium. CPG’s easy, efficient and cost-effective 3D solutions have supported productions generating more than $7.5 billion in box office, and have played a key role in 9 concert films, 27 features and more than 140 sports broadcasts worldwide.
They said they are discussing possible collaboration with state broadcaster China Central Television on developing 3-D TV. “This is an enormous untapped market that is right on the verge of the transition from 2-D to 3-D,” said Cameron in an interview. “This is the best place for us to create a kind of second home.” The Chinese partners are Tianjin North Film Group, a state-owned film and television production company, and Tianjing Binhai Hi-Tech Development Group, which operates a technology park in Tianjin, a port city east of Beijing where the venture will be based.
The China venture will provide technology and support, rather than co-producing films, said Pace, a cinematographer who worked on “Avatar,” ”Titanic” and other titles.
The venture also will work on research, development and manufacturing of the company’s equipment, Pace said. That might lead to Chinese-developed technology being used in two planned “Avatar” sequels, Pace said. Cameron said those mostly likely will be filmed in New Zealand. Cameron, a public booster of 3-D, said demand for its services could grow fast if CCTV and regional Chinese broadcasters adopt the format.
Cameron Pace Technology Innovation includes:
The FUSION 3D camera and workflow system delivers brilliant imagery, innovative control systems and a wide array of highly collaborative features. It is the most widely distributed, creative and advanced 3D camera and workflow system available, and is relied on by the world’s top filmmakers. Efficient, flexible and scalable, FUSION 3D meets the needs of any creative team or global shooting environment through highly advanced dynamic systems fusing the right and left images in the same manner as human vision and creating a visual experience matched only by reality. The FUSION 3D system is comprised of a filmmaker’s choice of cameras and lenses coupled with a FUSION 3D, advanced stereoscopic acquisition system.
FUSION 3D WORKFLOW
FUSION 3D’s workflow is centered on an innovative, patented motion-based platform: the CPG CAMNET™ System. A game-changer in stereoscopic workflow systems, CAMERON | PACE Group’s CAMNET™ is a network of distributed devices working in concert to communicate with all elements in the 3D workflow: camera systems, video recording and playback devices, and a vast array of CPG proprietary equipment, including the CAMNET™ slate, the SRX stereo image processor, CRX color corrector and many others. Unlike any other system ever developed, CPG’s CAMNET™ System fully integrates all the components used in the workflow to provide the most advanced, reliable 3D system available today.