Elon Musk says the Model 3 is set to be unveiled March 2016 and available in 2017

Tesla is still targeting $35K for its upcoming electric 3 Series fighter, the Model 3. Telsa CEO Elon Musk set March 2016 for its official unveiling, 10 months from now, in a conference call with financial analysts. An SEC filing in late April made it seem like the Model 3 will at least miss the 2017 model year, thanks to limits in manufacturing capacity. And Tesla certainly isn’t known for meeting its release date targets.

Other electric cars Nissan Leaf, the Mitsubishi i-MiEV, and lately with rebates, the Chevrolet Volt, will have a lower price. A $35K Model 3 with 200 mile range would really change the market for electric vehicles. Tesla is seen as a premium brand. Tesl has direct sales, over-the-air (OTA) OS (Operating System) updates, a sophisticated super-fast charging network, and an ownership experience free of dealerships that profit on service.