96.5 percent of all of those trying to become YouTubers won’t make enough money off of advertising to crack the U.S. poverty line, according to research by Mathias Bärtl, a professor at Offenburg University of Applied Sciences in Offenburg.
Breaking into the top 3 percent of most-viewed channels could bring in advertising revenue of about $16,800 a year, Bärtl found in an analysis for Bloomberg News. That’s a bit more than the U.S. federal poverty line of $12,140 for a single person. (The guideline for a two-person household is $16,460.) The top 3 percent of video creators of all time in Bärtl’s sample attracted more than 1.4 million views per month.
The top 1 percent of Youtube creators got 2.2 million to 42.1 million views per month in 2016, Bärtl’s research shows. Those top-tier performers often earn side money through sponsorships or other deals, so calculating their earnings is more complicated.
YouTube’s ad rates are opaque and have changed over time, but Bärtl used an income of $1 per 1,000 views for an average YouTuber to calculate his earnings estimates. Youtube ad rates vary from 35 cents per 1,000 views to $5 per thousand views.
For a Youtube channel to be eligible for ad revenue, the channel viewers must have watched 4,000 hours of their videos in the last year, and YouTubers need 1,000 subscribers or more to be eligible to make money from advertising.
Wang is a prolific business-oriented writer of emerging and disruptive technologies. He is known for insightful articles that combine business and technical analysis that catches the attention of the general public and is also useful for those in the industries. He is the sole author and writer of nextbigfuture.com
, the top online science blog. He is also involved in angel investing and raising funds for breakthrough technology startup companies.
He gave the recent keynote presentation at Monte Jade event with a talk entitled the Future for You. He gave an annual update on molecular nanotechnology at Singularity University on nanotechnology, gave a TEDX talk on energy, and advises USC ASTE 527 (advanced space projects program). He has been interviewed for radio, professional organizations. podcasts and corporate events. He was recently interviewed by the radio program Steel on Steel on satellites and high altitude balloons that will track all movement in many parts of the USA.
He fundraises for various high impact technology companies and has worked in computer technology, insurance, healthcare and with corporate finance.
He has substantial familiarity with a broad range of breakthrough technologies like age reversal and antiaging, quantum computers, artificial intelligence, ocean tech, agtech, nuclear fission, advanced nuclear fission, space propulsion, satellites, imaging, molecular nanotechnology, biotechnology, medicine, blockchain, crypto and many other areas.