You can start using these new updates in Gmail on the web today, with some features appearing within the coming weeks. Go to Settings (the cog wheel in the top right corner of your inbox) and select “Try the new Gmail.” If you want to switch back later down the road, you can go to the same place and select “Go back to classic Gmail.”
Many new Gmail features are designed to get more businesses to switch to G Suite. Google has 4 million businesses paying for G Suite right now while there are 120 million Office 365 commercial users. Microsoft has 29.2 million consumers paying for Office 365, and Microsoft has more revenue from Office 365 commercial subscriptions than regular standalone software copies of Office.
The new Gmail tries to improve integration of Calendar and tasks. Office 365 integration is a key benefit.
Gmail’s new look helps you get more done. Click on attachments—like photos—without opening or scrolling through large conversations, use the new snooze button to put off emails that you just can’t get to right now or easily access other apps you use often, like Google Calendar, Tasks (now available on Android and iOS) and Keep.
Gmail will also “nudge” you to follow up and respond to messages with quick reminders that appear next to your email messages to help make sure nothing slips through the cracks.
New features on mobile, like high-priority notifications, can notify you of important messages to help you stay focused without interruption. Plus, Gmail will start suggesting when to unsubscribe from newsletters or offers you no longer care about.