China’s fertility industry is booming and companies are starting to provide financial assistance for IVF

Millions of Chinese are using assisted reproductive (IVF and egg freezing). The market could potentially be worth around US$15 billion. For decades, couples in urban China were only allowed to have one child, but China is trying to boost its shrinking workforce and now allows two. China’s market for IVF alone was worth US$670 million (S$923 million) last year and is expected to surge to US$1.5 billion in 2022. Chinese couple also travel to other countries for IVF. Assuming that 65 percent of infertile couples choose to seek treatment, the total assisted reproductive health market could one day be worth about 107 billion yuan using an average cost of as much as 40,000 yuan.

Chinese companies starting to provide IVF as a corporate benefit

Ctrip will pay 100,000 yuan (US$14,994) to 2 million yuan (US$300,000) for mid to senior level female executives to get invitro fertilization or egg freezing. This and seven days of leave will help those executives have larger families.

Ctrip is the largest online travel agency in China with a valuation of about $28 billion and 37,400 employees.

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