Apple Vision Pro is Ten Times the Price of Meta Quest 2

Apple today unveiled Apple Vision Pro, a revolutionary spatial computer that is their answer to Meta Oculus. Apple Vision Pro can transform any space into a personal movie theater with a screen that feels 100 feet wide and an advanced Spatial Audio system. Users can watch movies and TV shows, or enjoy stunning three-dimensional movies. Apple Immersive Video offers 180-degree high-resolution recordings with Spatial Audio, and users can access an exciting lineup of immersive videos that transport them to entirely new places.

It will have a starting price of $3500 and needs a separate battery pack. There was no killer app announced with the hardware.

The Meta Quest 2 is the most popular VR headset for the vast majority of consumers. It’s completely cordless, and it’s comfortable to wear for long sessions. Meta Quest 2 costs $299 and has 128 GB of memory. The Quest 2 features fast-switching LCDs with a resolution 1832×1920 per eye.

The Meta Quest Pro is $999.

Meta Quest 3 is coming in the fall of 2023.

Other competing products are the $550 Sony Playstation VR2. The HTC Vive Pro 2 is $1209.

The headset has a glass front and an aluminum frame, containing five sensors, 12 cameras, a 4K display for each eye, and a computer cooled with a fan. The system uses an M2 and a new chip called the R1.

Apple Vision Pro also features EyeSight, an extraordinary innovation that helps users stay connected with those around them. When a person approaches someone wearing Vision Pro, the device feels transparent — letting the user see them while also displaying the user’s eyes. When a user is immersed in an environment or using an app, EyeSight gives visual cues to others about what the user is focused on.

Spatial computing makes new types of games possible with titles that can span a spectrum of immersion and bring gamers into all-new worlds. Users can also play over 100 Apple Arcade games on a screen as large as they want, with incredible immersive audio and support for popular game controllers.

VisionOS features a three-dimensional interface that frees apps from the boundaries of a display so they can appear side by side at any scale. Apple Vision Pro enables users to be even more productive, with infinite screen real estate, access to their favorite apps, and all-new ways to multitask. And with support for Magic Keyboard and Magic Trackpad, users can set up the perfect workspace or bring the powerful capabilities of their Mac into Vision Pro wirelessly, creating an enormous, private, and portable 4K display with incredibly crisp text.

Vision Pro creates an infinite canvas for apps that scales beyond the boundaries of a traditional display and introduces a fully three-dimensional user interface controlled by the most natural and intuitive inputs possible — a user’s eyes, hands, and voice. Featuring visionOS, the world’s first spatial operating system, Vision Pro lets users interact with digital content in a way that feels like it is physically present in their space. The breakthrough design of Vision Pro features an ultra-high-resolution display system that packs 23 million pixels across two displays, and custom Apple silicon in a unique dual-chip design to ensure every experience feels like it’s taking place in front of the user’s eyes in real time.

16 thoughts on “Apple Vision Pro is Ten Times the Price of Meta Quest 2”

  1. Not really impressed by what Apple has dished out. Ive been expecting Apple glasses a lightweight small form factor device like a pair of spectacles. This looks big like those VR headsets understandably considering how much electronics is packed inside. The applications are nothing new. Ive seen most of these featutes before with Windows Mixed Reality headsets, entertainment theater like Bigscreen on SteamVR. Nor is the headset anywhere near human eye resolution. Sure the displays are incredibly high resolution but there are already other products with micro-oled displays that can deliver great visuals as well and they cost 1/3 rd the price and are much smaller in size.

  2. I checked out the Apple store on this and am relieved to learn that it is only for black and mixed race people– a relatively small percentage of the American population and yet 100% of all humans featured in advertising for this product and most other products now. Erasing all but black is the woke obsession. Kewl!

  3. You’ll see them in most every conference booth you go to . How could you not have one? Just because of this they’ll sell a hundred thousand and that’s 350 million dollars. From there they’ll drop the price in half and get into industry and sell 500000. They’d drop the price in half and get all the gamers, etc.

    I bet this has wings.

  4. I’m old enough to remember when people made fun of the first iPod for having half the storage and twice the cost of its competitors. It is easy to mock a product for being expensive but the iPod and iPhone demonstrated that people are willing to pay a premium for devices that work extremely well.

    AR and VR are dicey. If Apple solved lag and solved UI interaction then this could be a serious contender. Not a contender to the low resolution clown avatars of the Metaverse but to be a contender to a device that can actually be usable for AR in the real world.

  5. 2 hours Battery life is a joke , for a fraction of the cost you can buy an iPad Pro that have 10 hours battery life . 🤷🏻‍♂️ , and do all the things you need it to do .

    • For the fraction of the cost of an iPad you can buy a Mac mini.
      For the fraction of the cost of a Mac mini you can buy a Dell.
      For the fraction of the cost of a Dell you can buy a Chromebook.
      For the fraction of the cost of a Chromebook you can buy something from a sketchy URL.

      And yet all these things exist because people want them.

    • LG OLED or Samsung for a $1,000 55″ TV if you can . Much more beautiful than a budget 55″ TV. The only reason to buy a new TV again after that is only if breaks. 8K or any improvement in color or brightness won’t be worth the upgrade costs for anything better after that.

  6. You’d have to make over $100,000 a year to– casually– purchase such a toy. And only 18% of Americans make over $100,000 a year (only about 60 million people). So I think Apple will have some customers.

    People with money are always looking for more toys. Great alternative to spending more money consuming illegal drugs:-)

  7. “You’ll be able to view places you would have been able to afford to visit, had you not bought this piece of plastic.”

    • Because only one person can view the content it opens up paying for UHD front row sports streaming. Buying good seats to my local baseball team during the playoffs costs more than Vision Pro.

  8. My guess is that the $3.5k device isn’t really intended for users. It’s intended for developers, so they can create apps for it. And then, a year later (or more?) they’ll sell it for $1k to users, who they assume will buy it because of those apps.

    I see many potential problems with that strategy.

    The alternative explanation is that they don’t really have a strategy here. Similar to how HomePod could have created a huge home automation market for Apple when it came out, if they had strongly pushed in that direction, but they had no real strategy for it, so it never went anywhere.

    • BTW, I do think it’s very nice hardware. But I have no idea how competitive it will be against the competing devices, 2 or more years from now, when the actual device for users is released.

  9. It totally feels like another Microsoft HoloLens: a test product for professional users, meant to enable applications and usage cases.

    Because 3500 USD is just too pricey for a merely status item.

    Specially one that makes you look silly, something vanity Apple customers might not appreciate.

    Meta’s Quest market is safe for a few years more.

    • “Meta’s Quest market is safe for a few years more.”

      Just like Blue Origin’s market is safe for a few years more.

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