Buy Now Pay Later Klarna Funding Customer Payment Plans for TVs and AirPods

Buy now, pay later (BNPL) giant Klarna has 100 million active customers and $92 million in pretax losses for Q1 2025.

The Swedish FinTech revealed that milestone Monday (May 19) as it released its quarterly earnings, which showed revenues up 15%, reaching $701 million. Klarna $92 million pretax loss for the first quarter, up from $47 million a year ago.

Since 2022, Klarna has cut its workforce by 40% thanks to its artificial intelligence (AI) deployment, while increasing its share of tech employees from 36% in 2022 to 52% in the first quarter of this year.

In March 2025, DoorDash partnered with Klarna’s flexible range of payment options to DoorDash customers. In the coming months, DoorDash customers will be able to enjoy Klarna’s seamless range of payment options when purchasing groceries, retail, and even DashPass Annual Plan – on DoorDash.com or through the DoorDash app.

People have mocked Klarna for having customers who need to finance a buritto. Customers the ability to finance their food and grocery orders, including burritos, with flexible payment options.

DoorDash has growin nonfood orders. Even though we went on the burrito meme train for the partnership — is that it’s purpose-built for the 25% of consumers who order from the non-food merchants. They didn’t need BNPL for a burrito, but for an AirPod, a TV, all of those use cases.

1 thought on “Buy Now Pay Later Klarna Funding Customer Payment Plans for TVs and AirPods”

  1. Klarna is one company that has gotten rid of a lot of human workers the last year, trying to replace them with AI.
    Latest news indicates this has been a failure and there has been a big drop in quality. They are now trying to hire back humans to mitigate the problems.

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