Steve Jobs famously said that Apple would not ship junk. Over time Apple has been able to increase market share by selling quality PCs and Laptops at lower price points relative to the overall market.
Tesla also has premium products that will be made more affordable without excessively compromising features. Tesla should launch a $30,000 globally and perhaps a $25,000 priced vehicle in China. This could nearly triple the addressible market.
Brian Wang is a Futurist Thought Leader and a popular Science blogger with 1 million readers per month. His blog Nextbigfuture.com is ranked #1 Science News Blog. It covers many disruptive technology and trends including Space, Robotics, Artificial Intelligence, Medicine, Anti-aging Biotechnology, and Nanotechnology.
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For a premium product, the Tesla cybertruck seems like junk. Maybe that is why no-one is lining up to buy one. A lot of recalls and parts falling off. The word premium doesn’t fit
99% of recalls are fixed through a software update. People who own a cybertruck say they are amazing trucks.
If they want higher sales, they have to lower the price to 60k, most Americans can’t afford a 80k pickup.
You cannot solve the ungluing of panels and accelerators with software updates.