Meta Putting Discord-Like Chat into Messenger

Meta CEO Mark Zuckerberg announced “Community Chats” are coming to Messenger and Facebook Groups. Community Chat is similar to Discord. It allows large Messenger groups to organize chats into categories, including audio and video channels for real-time discussion, admin-only chats for announcements and event chats. Most people use feeds to discover content and use messaging …

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Peak Facebook?

Facebook lost users for the first time ever as there were 500,000 fewer active users in Q4 of 2021. Young people have been leaving Facebook for a long time and TikTok’s popularity is sucking away attention from Facebook. If Facebook becomes permanently uncool, then it could eventually head towards the decline of MySpace and Friendster. …

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Facebook Mark Zuckerberg Loses Over $20 Billion and Drops Below $100 Billion in Wealth

Facebook (META) shares fell 23% in after hours trading as Facebook missed targets on expected numbers on earnings and active monthly users. Facebook also guided that they expect problems with advertising revenue in Q1 and beyond. Facebook CEO Mark Zuckerberg has occasionally been the fourth richest person in the world. However, Microsoft and Google both …

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Interview with Pactera Edge CAIO Ahmer Inam on a Responsible Metaverse

Ahmer Inam experience is the Chief Artificial Intelligence Officer (CAIO) and Chief Product Strategist at Pactera Edge. Pactara Edge has worked with many large companies to provide AI services and consulting. Ahmer Inam said in a Nextbigfuture interview that Meta will be a very financially successful pivot for what was Facebook but also could be …

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Global Six Hour Facebook, Whatsapp and Instagram Outage

Facebook had a six-hour outage, which prevented users from refreshing their feeds or sending messages, was caused by “configuration changes on the backbone routers,”. They did not specify exactly what the changes were. The changes caused “issues” that interrupted the flow of traffic between routers in Facebook’s data centers around the world. This was longest …

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Apple Will Privacy Improvement Will Cut Facebook Ad Revenue

The Apple iOS 14 operating system will require apps to ask users for permission to collect and share data using Apple’s device identifier. Facebook will not collect the identifier for advertisers (IDFA) on our own apps on iOS 14 devices. The identifier was critical for Facebook targeting its audience network ads. Facebook says the Apple …

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How AI is Changing Influencer Marketing

Tal Melenboim discusses how AI will take influencer marketing to the next level. Influencer marketing has always been here and is constantly evolving. The next evolution that is taking over influencer marketing and changing it is AI. Here’s how AI is affecting influencer marketing and how you can embrace this change to get the most out of it.