Google Trends Shows Vader, Yoda, Jedi and Mandalorian Is What Matters for Star Wars
Over all the decades of Star Wars shows, who are the most iconic characters and relevant toys? Google Trends confirms it is Vader, Yoda, Jedi and for a while Mandalorian. Five years ago I wrote how Disney was failing at the basics of Star Wars merchandising. They were making movies and shows with very little …