Anime themed mobile games are huge in China

China’s mobile gaming market recorded total revenue of 35.6 billion yuan (US$5.1 billion) for the third quarter. This was up 17% year-on-year and 10 percent sequentially.

Anime-themed titles generated nearly 40% of total gross revenue from the two dozen new games released in the third quarter. This was about $2 billion of revenue for the quarter.

China has tightened gaming access this year over internet addiction, childhood myopia and inappropriate content.

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