Facebook is driving huge amounts of traffic but the revenue per page impression is tiny compared to Google. Bing has 11.2% of searchs but it does not have have 11.2% of search revenue. Anything above 5% would be surprising.
Google is an advertising engine disguised as a search company with a robot car division. Google rarely announces it’s improvements in delivering better ad quality. Advertising is driving the revenue. Google’s real reason for caring about search is that it does not need to share revenue on search page impressions.
Google talks about the improvements in search like Instant. The reason to brag about Instant is that Google has spent years and billions of dollars developing the fastest and most efficient web serving infrastructure on the planet bar none. They did instant because they could. Any other company that tried to do a search after each key stroke would eliminate any hope of profitability.
Google is improving it’s revenue because advertisers find that a dollar spent on Google returns better revenue than a dollar spent anywhere else. Not in all cases but most. It would be nice for Facebook to improve it’s search. The poor results from it’s advertising is the real problem.
Brian Wang is a Futurist Thought Leader and a popular Science blogger with 1 million readers per month. His blog Nextbigfuture.com is ranked #1 Science News Blog. It covers many disruptive technology and trends including Space, Robotics, Artificial Intelligence, Medicine, Anti-aging Biotechnology, and Nanotechnology.
Known for identifying cutting edge technologies, he is currently a Co-Founder of a startup and fundraiser for high potential early-stage companies. He is the Head of Research for Allocations for deep technology investments and an Angel Investor at Space Angels.
A frequent speaker at corporations, he has been a TEDx speaker, a Singularity University speaker and guest at numerous interviews for radio and podcasts. He is open to public speaking and advising engagements.