While that was well behind Mitt Romney and Newt Gingrich — who were at 27% and 23%, respectively — he placed a point ahead of Huntsman, the former governor of Utah, who finished third this week in New Hampshire.
On Wednesday, Colbert asked his audience if he should throw his hat into the ring.
“Nation: What do you think? Should I run for President in South Carolina?” Colbert asked to wild cheering.
“But that’s a really big decision. First, I need to pray on it,” said the Comedy Central star, who then paused for less then a second.
“Okay, God’s good with it. But obviously, I still have to go home, sit down and talk it over with my money.”
“How can I ever compete with an established candidate like Jon Huntsman?” Colbert zinged. ‘Wait, wait, wait, that’s crazy! These guys have been running for a year now.”
Video from Comedy Central
He has been looking for a conservative, “non-Mitt Romney candidate” to endorse when the answer suddenly came to him Wednesday night.
“Oh my God! It’s me!,” Colbert exclaimed. “It all makes so much sense! My heart always leads me to me! And I am so not Mitt!”
This is not the first time the comedian waded into the political game. He attempted to run for the Democratic presidential nomination in South Carolina in 2008, but the state party rejected his ballot application.