What if the fictional Dr. Frankenstein was real? What if Dr. Frankenstein was a food science chemist? What would he make?
Wonder no longer. Doritos has made Nacho cheese flavored alcohol.
Doritos unveiled a collaboration with global flavor innovator Empirical: Empirical x Doritos® Nacho Cheese Spirit. This limited-release offers a multi-sensorial, savory nacho cheese-imbued beverage experience that smells and tastes just like the real thing – bringing the iconic flavor of Doritos Nacho Cheese Chips into the spirits aisle.
“Empirical is an ‘uncategorized’ spirits company, so it allows us the freedom to experiment with really interesting flavors and not have to be stuck in a gin box or tequila box or whiskey box,” says Lars Williams, Chef/Distiller & CEO, Empirical. “And we can take something that has a unique and amazing flavor, like Doritos, and evolve it into something completely new.”
Doritos had the freedom to experiment with alcohol and this is how they chose to use that freedom.
Brian Wang is a Futurist Thought Leader and a popular Science blogger with 1 million readers per month. His blog Nextbigfuture.com is ranked #1 Science News Blog. It covers many disruptive technology and trends including Space, Robotics, Artificial Intelligence, Medicine, Anti-aging Biotechnology, and Nanotechnology.
Known for identifying cutting edge technologies, he is currently a Co-Founder of a startup and fundraiser for high potential early-stage companies. He is the Head of Research for Allocations for deep technology investments and an Angel Investor at Space Angels.
A frequent speaker at corporations, he has been a TEDx speaker, a Singularity University speaker and guest at numerous interviews for radio and podcasts. He is open to public speaking and advising engagements.
I’ve heard from a friend of my wife’s who lived in China for a bit that she once found cheese-flavoured soft drink in a supermarket (there are some *really odd* flavours of soft drink in CJK). She bought to try it and, as you would expect, hated it. So I guess it’s not quite as revolutionary as you would think, but it’s just as stupid.
To paraphrase _Jurassic Park_: “Yeah, yeah, but your [food] scientists were so preoccupied with whether or not they could that they didn’t stop to think if they should.”