Elon has made it a mandatory requirement for all new North American buyers to get a FSD (full self driving) demo. This shows the confidence that Elon and Tesla have with the quality and safety of FSD 12.3.1.
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Smart move, I think it will make FSD be sold to more people. But a better move would be to advertise how good it is, while making it cheaper. 12k it way too high. I know you can’t lower the price too quickly, but I’d advertise a price drop a month or 2 in advance, and drop it to $9,999.