August 04, 2010

Techonomy World Economic Forum Pre-conference Workshop

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The Techonomy conference has a pre-conference workshop on 'How to Measure the impact and transformational power of technology ?

They have presented a networked readiness index to rank all countries with a single metric on information, communication technology

The World Economic Forum's Networked Readiness Index (NRI) measures the propensity for countries to exploit the opportunities offered by information and communications technology. It is published annually. The NRI seeks to better comprehend the impact of ICT on the competitiveness of nations. The NRI is a composite of three components: the environment for ICT offered by a given country or community, the readiness of the community’s key stakeholders (individuals, businesses, and governments) to use ICT, and finally the usage of ICT amongst these stakeholders.

The World Economic Forum together with INSEAD publishes the Global Information Technology Report, which makes use of the index.

The topic was presented and there was some open discussion about network security and how able a situation in a country supports innovation beyond the hardware level (how much censorship etc...)

Workshop on Small Businesses Using ICT

A small or new business needs to leverage ICT in order to outcompete and disrupt new markets. An example of a large company campaign that could be emulated by smaller companies was the relaunch of Old Spice. They leveraged Youtube videos, twitter and facebook to get wide awareness and drove sales.

An interesting metric is that companies with 2-20 staff are adopting cloud computing services at 2.5 times the rate of larger companies.

Cloud service usage breakdowns by country and region (from amazon, google etc...) could be a proxy measurement for small business formation.

ICT/ecommerce provides various direct measures of marketing effectiveness and specifically what is working and what matters to customers.

ICT Measuring for Larger Companies

Revenue per employee, totla factor productivity, ICT deployment, time to market, research effectiveness (patents, new products etc...)

ICT for Governments

Goal - Make citizens happy

Use ICT to improve medicine and public health

Telemedicine to increase availability

Improve education - online education

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