T-Mobile is planning an initiative that would pay off subscribers’ early termination fees if they switch from a rival carrier to T-Mobile. Specifically the source said that the company is planning “a project codenamed ‘Houdini’ which will give switchers up to $350 in credit when they switch to TMO” with a particular emphasis placed “on families switching up to 5 lines regardless of contract end dates.”
Paying off customers’ early termination fees would destroy a huge barrier to wireless subscribers switching to T-Mobile. It would also go a long way toward killing off the two-year service agreements that T-Mobile scrapped as part of its first “uncarrier” initiative. T-Mobile has become a major annoyance for incumbent carriers and earlier this year it also made moves to give customers the option of upgrading their smartphones earlier and to offer free international data roaming.
Brian Wang is a Futurist Thought Leader and a popular Science blogger with 1 million readers per month. His blog Nextbigfuture.com is ranked #1 Science News Blog. It covers many disruptive technology and trends including Space, Robotics, Artificial Intelligence, Medicine, Anti-aging Biotechnology, and Nanotechnology.
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