Tumblr Could have had a $3 billion buyout
Danielle Morrill describes how Tumblr could have sold for $3 billion instead of the $1.1 billion deal with Yahoo. Tumblr claims 120 million+ daily impressions on Tumblr Radar, which equals 3.6 Billion+ monthly impressions. Assuming $10 – 20 RPM (revenue per thousand impressions), which is within the normal range for premium brand advertising, the total …